New poll sponsored by Seagate finds consumers are taking unnecessary risks with their digital assets

SCOTTS VALLEY, Calif. - October 22, 2007 - A Worldwide consumer survey of adult computer users sponsored by Seagate Technology (NYSE: STX) finds that the US population is well behind the rest of the world when it comes to taking the proper steps to back up their digital files. According to the results of the poll conducted this summer by Harris Interactive, a little over a third of the adults in the US do not take the risk of losing their digital content seriously. This global poll of consumers also shows that other English-speaking markets are just as far behind the curve as the US when it comes to protecting their digital assets. While US and Great Britain consumers are the most negligent at 35 percent neglecting to make backup copies of digital content stored on their computer to external devices or media, Australia trails close behind with 30 percent of the population not backing up. Of the six international markets surveyed, China leads the world in data backup with 83 percent doing so, followed by France at 81 percent and Germany rounding out the top three with 73 percent taking the proper steps to ensure they’ll have access to their data even in the event of a disc failure or system interruption.

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